WYRB
Radio station in Genoa, Illinois
- Genoa, Illinois
DeKalb
HD3: Urban contemporary gospel (WYCA simulcast)
Former call signs
WSQR-FM (2001)
WYCH (2001-2003)
Call sign meaning
WYRB (106.3 FM), known locally as Power 106 is a rhythmic contemporary radio station serving Rockford, Illinois, licensed to nearby Genoa. It is owned by Crawford Broadcasting.
Up until June 2010, WYRB was a simulcast of Chicago's WSRB and offered an Urban AC format. However, realizing that there was a hole for a Rhythmic format in Rockford and at the same time tapping into an audience looking for another alternative to Top 40/CHR WZOK, Crawford decided to split up the simulcast and refocus WYRB on the Rockford area as a Rhythmic Top 40 rather than as an Urban Contemporary. According to Sales Manager DiAnna Cantele Mazzola, “They identified that R&B wasn’t taking off and felt there was a niche to be filled for the urban market,” and added “Now it’s today’s hits and hip-hop, and club music that really doesn’t get played a lot.”[1]
References
- ^ "Power 106.3 brings more hits, hip-hop to local radio" from Rockford Register Star (June 8, 2010)
- ^ "HD Radio Station Guide for Rockford, IL". Archived from the original on 2016-03-04. Retrieved 2023-09-11.
External links
- www.mypower106.com
- WYRB in the FCC FM station database
- WYRB in Nielsen Audio's FM station database
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Radio stations in the Rockford metropolitan area (Illinois)
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frequency
by frequency & subchannel
- WJRL, WYFE, WKKN, WNTA (1150 AM)
- Nearby regions
- Aurora/Elgin/Wheaton
- DeKalb
- Dubuque
- Kenosha/Waukegan
- Janesville-Beloit/Jefferson County
- LaSalle–Peru
- Madison
- Milwaukee–Racine
- Quad Cities
- See also
- List of radio stations in Illinois
42°04′26″N 88°49′23″W / 42.074°N 88.823°W / 42.074; -88.823
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