Rainbow Crafts
Trade name | Rainbow Crafts |
|---|---|
| Company type | Subsidiary |
| Industry | Toys |
| Founded | 1956; 68 years ago (1956) |
| Founder | Noah McVicker, Joseph McVicker |
| Defunct | 1971; 53 years ago (1971) |
| Fate | Merged with Kenner in 1971 |
| Successor | Kenner |
| Headquarters | United States |
| Products | Play-Doh |
| Parent | Independent (1956–1965) General Mills (1965–1971) |
Rainbow Crafts, Inc. (traded as Rainbow Crafts) is a former toy manufacturing company created and operated by Noah McVicker and his nephew Joseph McVicker as a subsidiary of the midwestern soap company, Kutol Products.[1][2] The company manufactured Play-Doh, a modeling compound for children.[1][2] Rainbow Crafts operated under the McVickers from 1956 until 1965 when it was sold to General Mills with all rights to Play-Doh.[1][2] In 1971, Rainbow Crafts and Kenner merged.
Hasbro currently manufactures Play-Doh today.
References
- ^ a b c Walsh, Tim. Timeless Toys: Classic Toys and the Playmakers Who Created Them. Andrews McNeel Publishing, 2005.
- ^ a b c Ohio History Central: "Rainbow Crafts Company, Inc.." Retrieved 30 October 2008.
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