Oxydol

Oxydol

Product type	Laundry detergent
Owner	Fab+Kind Co.
Country	USA
Introduced	1914; 110 years ago (1914)
Markets	United States, Canada, United Kingdom
Previous owners	P&G Redox Brands

Oxydol is a brand of laundry detergent sold in the United States, Canada, and the United Kingdom.

History

Inception and early years

It was created in 1914 by Thomas Hedley Co. of Newcastle upon Tyne and purchased by Procter & Gamble in 1927. It was P&G's first laundry soap. In the 1930s, Oxydol was the sponsor of the Ma Perkins radio show, considered the first soap opera; as such, Oxydol sponsorship put the "soap" in "soap opera".^{[citation needed]}

In the mid-1950s, the soap was suffering declining sales, due in large part to P&G's introduction of its popular detergent, Tide. As a result, the soap formula was discontinued, and Oxydol was transformed into a detergent product, with color safe bleach.^{[citation needed]}

Later years

In 1992, Ultra Oxydol was introduced.

P&G sold the brand in 2000 to Redox Brands, a marketing company founded by former Procter & Gamble employees.^[1] Redox Brands was merged into CR Brands in 2006.^[2]

In 2019, the brand was sold to Fab+Kind, which also owns the former US Phoenix Brands detergents.^{[citation needed]}

In 2021, FMCG Global Brands Limited, acquired the Oxydol brand for the United Kingdom.^{[citation needed]}

References